Homeowners
Your Home.
Your Choice
For years, the traditional way of selling your home has been part of a system that has put sellers at a disadvantage. The most well-known real estate websites have built their business models at the expense of homeowners by showing negative insights on their listings, such as days on market, price drops, and home value estimates.
Your home is your most valuable financial asset. You deserve the best return so that you can buy your next home, feel secure in your retirement, or pay for your child’s education. You shouldn’t have to compromise your financial future because the system isn’t built for you.
At Compass, we’re leveling the playing field by giving individual homeowners the same playbook and best practices real estate developers and professional homebuilders have benefited from for years. We’re working with homeowners to build the smartest and safest place to list homes.
Compass Is Giving Homeowners the Same Advantages as Real Estate Developers and Professional Homebuilders
The marketing strategies that Compass supports are not novel or new. In fact, they have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes and just like some homeowners, have properties they want to advertise that aren’t ready to be shown. Here are the key things they do:
Eliminate Days on Market & Price Drop History Risk
They extend their marketing runway by controlling when the property is put on the MLS, helping them minimize public days on market or price drop history. Excessive days on market and price-drop history can devalue their properties in the eyes of buyers.
Ensure Their Listing Agent Receives All Inquiries
They put the property on their website first, so all inbound buyer inquiries go directly to their listing agent, who knows the home best and, therefore, can serve the seller better.
Test Aspirational Pricing
They test an aspirational price or validate a pricing strategy privately before listing on the MLS.
Harness the Power of Pre-Marketing
They pre-market while staging and preparing the home to create interest and anticipation before it’s ready to launch.
Learn from Engagement Insights From the Listing Page
They learn from the data and analytics they get from their websites, including property page views, visits, and engagement insights.
Protect and Control Their Data
They control which websites their photos, address, and data appear on and protect their data.
Where Homeowners Choose to Market First
The Compass
3-Phased Marketing Strategy
Phase 1
Compass Private Exclusives
Just like many companies test a product with a smaller audience before launch, listing your home as a Private Exclusive first allows you to fine-tune its presentation before going public and extend your marketing runway.
- Privately soft launch your listing to a nationwide network of 33,000 top agents and their millions of clients.
- Generate buyer interest without accumulating days on market or damaging public price drops.
- React to feedback from professional, full-time agents on your price and positioning so you can build the most buyer demand.
Phase 1
Compass Coming Soon
Publicly launch your property on Compass.com, exposing it to a wider audience without showing ‘days on market’ or price drop history. Signal to the market that increased competition for the listing will be coming soon when it’s launched on all other platforms.
- Receive key engagement insights from your agent about how buyers and buyers agents are viewing, commenting and sharing your listings on Compass.com, data that is normally never shared with you on other websites.
- Have more control over your data, including photos and personal information. On other platforms, it’s nearly impossible to know where your data is going, how it’s being used, and to get your photos off the internet after you’ve sold your home.
Phase 3
Go Live on All Platforms
Now launch your home on the MLS and public portal sites, where your home will be seen by a wider audience and it will accrue days on market and visible price drop history.
